Filed in archive News by Richard on September 30, 2007

In an interview with GamesIndustry.biz Microsoft's Neil Thompson says that the ~~Halo 3~~ Elite edition of the Xbox 360 is selling more units to new console owners rather than previous 360-devotees looking for an upgrade:

"It's gone very, very, very well. Our data is saying so far that a lot of people buying it are new to the platform."

"It was interesting to us, because we thought that a lot of people who came to the platform early would have chosen the Elite, but a lot of the data we're getting out of store visits, etc, is showing it's new people, which is fantastic."

Thompson added that he wasn't sure what the overriding reason for that was, but felt it was vindication for Microsoft's plan to offer differing price points for its hardware.

My guess? ~~Confused, uninformed buyers assuming that the Halo 3 Xbox comes with Halo 3, the game. No one would buy a system that ugly, by itself, on purpose.~~

Related Entries:

XBox 360 Elite - 28 March 2007
Microsoft Confirms 360 Elite - 30 March 2007
Get Your 360 Elite Early at Big Box Stores - 25 April 2007
Gamepro Says: Elite Isn't - 28 April 2007

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Permalink: Elite 360 Selling Well to New Buyers

Tags: 360 elite hdmi upgrade xbox selling+well well+buyers elite+selling

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Vote for Elite 360 Selling Well to New Buyers:

Currently 8.67/10
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Rating: 8.67 out of 3 vote(s) cast.

Response from: Skeeve (09/30/07 9:45pm)

My guess? He's talking about the Xbox 360 ELITE, the black one, as it is also stated in the original source you linked to, not about the limited Halo 3 Edition of the 360. ;)

Response from: Richard (10/01/07 4:46am)

Good catch, Skeeve! I guess I just have Halo on the brain lately.

Response from: Skeeve (10/01/07 2:52pm)

*lol*

Not that I could blame you... ;)

I happen to have bought the limited Halo 3 Xbox just for the game...and Halo 3 as well, of course...and I love it...amazing game.

So rock on and see ya online, maybe. :)