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No 360 Price Drops Imminent

Filed in archive News on June 12, 2007

No 360 Price Drops Imminent
Keep saving those pennies -- no matter what rumors you may have heard Microsoft stands firm on their position that you should buy a 360 right now, no really, I swear they aren't going to be cheaper in six months:
Some are getting really spun up about the Bloomberg story and inaccurately reading tea leaves that don't exist. I spoke to Bloomberg nearly two months ago and we were talking about NPD data that had just been released, and chatting generally about price points of consoles in the market. The comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop. I was not, I am not.

With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop anytime soon.
Not much of a surprise -- Microsoft did just announce their intent to be profitable by next year.

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Tags: 360  price  drop  bloomberg  david+hufford  rumors  xbox  price+drops 

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