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Rare Says XBLA Profits Slow and Steady
Filed in archive XBLA by Richard on July 30, 2007
Rare Says XBLA Profits Slow and Steady
While Rare has had little retail success with its disc-based games since being acquired by Microsoft we now know that they've broke even with at least one game - Jetpac Refuelled for the Live Arcade. In this article at GamesIndustry.biz Rare's Nick Burton expounds on the topic of Live Arcade economics:
If you want to measure it in success in that we broke even - we're in the black, so that's good.

But Live Arcade games tend to sell for a long period of time... You don't tend to get the same sales with Live Arcade that you do with an on-shelf product. There is a tendency to drop down to a few hundred sales a day, and then just stay at that for as long as [XBLA] hosts it," Burton said.

So then you have a guaranteed - small, but still reasonable revenue stream that's constant."
Reasonable enough to make up for all those unsold copies of Grabbed by the Ghoulies? Probably not.

Permalink: Rare Says XBLA Profits Slow and Steady
Tags: rare  rareware  jetpac  2007  xbox  live+arcade  profits+slow  xbla+profits 
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